Industry Report 2021: The State of SEO [Infographic]

James Reynolds
2 min readMay 19, 2021

When it comes to organic referral traffic, Google stands above the rest. As a search engine, Google dominates the market, having a significant market share of 92.05%.

The popularity of Google has transformed the search giant into a transitive verb.

More people turn to Google to perform online research than any other platform, including Bing, Yahoo, and social media channels.

As a top referrer, marketing on Google is essential to maximizing online visibility. And marketing with Google is done through search engine optimization (SEO).

Without a grasp of SEO fundamentals, your business will find it challenging to improve your rankings in search.

If you’re looking to invest in SEO but are unsure about its value, then this infographic will help you get on board with building a comprehensive SEO strategy.

The infographic explores key SEO statistics like:

  • The ROI of SEO
  • Key search trends to target
  • The importance of high search rankings
  • Why local SEO is a must
  • The rise of mobile search

Ready to see what search trends you should prioritize in 2021 and beyond? Check out the full infographic below.

As you can see from the infographic, SEO is a rapidly evolving landscape. Staying on top of key trends and statistics can help to reveal focus areas for your SEO strategy.

While change is constant in SEO, using these search trends to inform your SEO strategy will substantially affect your search engine results page (SERP) listing.

Ready to future-proof your site’s SEO against search engine algorithm changes and experience phenomenal results in search?

Check out our SEO services to see how tried and tested SEO approach can get your business climbing in Google’s SERPs and, most importantly, increase your revenue.

Want more? Connect with me on Twitter or LinkedIn. I share my thoughts on all things SEO, entrepreneurship, and digital marketing.

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James Reynolds

Founder of SEO Sherpa; MENA’s Best Large SEO Agency. Contributor to Forbes and Entrepreneur. Learn more at https://seosherpa.com